XENOPHONIA
SOUND LAB

ERASMUS+ MOBILITY FOR TEACHING ACTIVITY REPORT

/ WORKSHOP AND PERFORMANCE AT THE FACULTY OF COMMUNICATION, RADIO TELEVISION AND CINEMA

/ LESSON ON THE RELATIONSHIP BETWEEN SOUND AND BRANDING DESIGN – DEPARTMENT OF ADVERTISING, COURSE OF ADVERTISING CAMPAIGNS

ISTANBUL AYDIN UNIVERSITESI VAKFI / TÜRKIYE
THANKS TO THE ACADEMY OF FINE ARTS IN LECCE / ITALY

Thank you for the support and the wonderful welcome to
Ester MV Annunziata
Oronzo Loparco
Volkan Budak
Gonca Yldirim
Mariana Astefanoaie
Müge Öztunç
and all the Erasmus staff

/ PROJECT AND AUDIOVIDEO MIX Maurizio Chiantone

OVERALL OBJECTIVES
/ Particular attention will be paid to the figure of the Sound Designer, able to use various resources to translate the needs and requirements dictated by the text into a multi-acoustic event of strong communicative impact.

ADDED VALUE
/ Presentation and realization of a group work, whose analysis and subsequent assessments on critical issues and added value, becomes useful indicator to better establish the appropriate strategies on the design feasibility and the implementation of an event. A specific study that allows the transfer of knowledge to the real context.
This activity is a valid tool to improve exchange experiences between the two institutions.

ACTIVITY CONTENT
/ The workshop is a prerequisite for the formation of a professional artist who can model, organize and produce an acoustic work.
The activity provides for the creative writing of an acoustic storytelling on the theme of time (from the ancient Greek chronos) in its different ways of representation and provides for an active and shared involvement of the participants:
– drafting and verification of a narrative text/storytelling [plot];
– use of sound objects and supports (traditional, digital, recycled);
– recording methods and techniques;
– list of collection of sounds to be sampledrecord requested by history;
– Recording, Dialogue, Adr, SFX, Foley, Enchance, Music, Editing, Mixage;
This research will be condensed in a final performance. (students, real and virtual tools).

CONCEPT
/ The interest is strictly connected with the possible and different ways of approach to sound, with its infinite variables, by the young Turks. Diversity of language, research, use of new and traditional instruments of making music, creativity, group work, visions, design perspective, cultural exchange. Certainly from such a comparison one can only imagine a concrete occasion of mutual enrichment, not least, the dialogue, with the teacher in charge, on the training and methodological-didactic issues.

Maurizio Chiantone
Sound designer / Artworker / Musician
Teacher of Sound Design at Academy of Fine Arts of Lecce Italy